"Creativity is piercing the mundane to find the marvellous"

Bill Moyers

"Good Design Is Good Business." (Thomas Watson Jr, IBM Chairman/CEO)

A wise IBM Chairman/CEO once said, “good design is good business”, and now more than ever this much-lauded phrase is worth repeating. In the confusion and over-stimulation that is online consumerism, the role of the designer is to translate and communicate the value of a business idea to potential customers. The best designers can do much more than that – they can help businesses connect and establish a dialogue with customers that can slowly build into relationships that are both real and enjoyable.



Good design relates not only to your primary product or service, but to every facet of your business. Whether that means your uniforms, your packaging, or your Instagram account, the power of design lies in its ability to express the intention of a product or service in a way that elicits a positive emotional response from the people you are looking to impress the most (i.e., your potential customers). With so much competition out there, it’s not enough for your product or service to simply do what it says it will; it must do what it promises while winning over your customers hearts and minds. 



Still not convinced your business needs good design to prosper? Read on.



Design (good AND bad) communicates brand

Design is a fundamental ingredient in the process of creating an image, an experience, a BRAND for your business. Everything you create — blog posts, Tweets, brochures, vehicle signage, eCommerce stores, branded pens  — says something about your brand. If the design is less than professional, or off point from your brand’s core message, it can undermine years of work and good impressions. In contrast, good design speaks volumes as to a company’s professionalism, quality and positioning in the market.



Good design raises visibility

Good design will underscore the key message you hope to convey, and allow that message to rise above the clang and clamour of all the other messages from competing advertisers and brands. And good advertising has a way of sticking with you, whether it's a memorable jingle, a clever catch-phrase or a beautiful image.



Good design drives conversions

When people think about conversions, they generally think in terms of sales numbers, site traffic, or copywriting with a great big call to action (read phone number). Many people fail to appreciate how psychologically compelling good design is. What emotions do the photographs, font, and colours you chose evoke in the hearts and minds of your target customers? Is the eye drawn naturally to your call to action, without having to shout at your customers? Good design can take a masterfully crafted concept and add a much coveted punch – the ability to drive conversions.



STILL not convinced? Stephan Vogel - Ogilvy & Mather Germany’s chief creative officer – put it this way: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community...faster.”



And every business wants in on that action.



Check out samples of creative work from the Crew at Adroit Studio.